Liz Harrison

I'm a leader within the digital marketing and sales practice at McKinsey, where I get to help the world's largest and most innovative companies win in digital. I also play a strategic role in defining and accelerating the highest priority mobile and social initiatives across the firm, and source, evaluate and lead negotiations for technology provider partnerships.

Previously, I was the Director of the consulting team at NM Incite, McKinsey's joint venture with Nielsen. Prior to that, I worked for a boutique strategy consulting firm in Sydney, Australia and led the digital research team at Nielsen // NetRatings, where my team's work continues to serve as the foundation for Nielsen's advertising effectiveness tools.

I'm also incredibly passionate about improving the current state of elder care, NYC and Seattle-based startups, cross-fit, and learning how to brew the perfect beer.

I hold a BA from Stanford University, (where I was an NCAA Scholar Athlete on the women's rowing team), and an MBA from Columbia Business School (where my classmates voted me as one of the top 3 most influential leaders, out of a class of 700+).