Lizette Resendez

13+ years of experience crafting email marketing concepts and campaigns for high-profile clients including Victoria’s Secret, Ann Taylor, Pottery Barn, The Ritz-Carlton, Comcast, Harley-Davidson, LEGO and Oracle.

Experience

Associate Creative Director • Oracle • Austin • 10/2018-present

Partner with creative, marketing and senior leadership, including C-suite executives, to take email marketing campaigns, pitches and RFPs from kickoff to storytelling magic. Excellent project management skills including prioritization, process and planning. Manage and mentor a team of copywriters across the country; assign projects that match their skills and career aspirations.

Copy Director / Content Strategist • Oracle • New York • 07/2016–10/2018

• Led the creative team on The Ritz-Carlton account during quarterly business reviews, managed project workloads, optimized campaign production and processes, while creating and implementing testing and optimization roadmaps.

• Provided detailed content recommendations and email marketing concepts for The Ritz-Carlton based on industry trends and previous click data for their monthly e-newsletter across multiple personas.

• Produced bi-monthly concepts and email creative for Harley-Davidson resulting in increased engagement and reduced unsubscribes.

• Took the initiative to create a content strategy for Comcast’s nine-touch 2018 Winter Olympics email campaign, which led to our team winning content strategy work for all of Comcast’s monthly customer newsletters (up to six newsletters a month).

• Built content strategy services team from the ground up beginning in 2016 and trained junior and senior copywriters on relevant content strategy tasks, presentations and processes.

Senior Copywriter • Oracle (formerly Responsys) • New York • 08/2013–06/2016

Crafted inspiring, on-brand copy spanning apparel, children’s toys, insurance, technology and travel. Helped clients understand best practices in email marketing, copywriting and content strategy for a better, smarter customer experience.

For more, visit www.lizetteresendez.com