Lizette Resendez
Associate Creative Director and Project Manager in Austin, Texas
13+ years of experience crafting email marketing concepts and campaigns for high-profile clients including Victoria’s Secret, Ann Taylor, Pottery Barn, The Ritz-Carlton, Comcast, Harley-Davidson, LEGO and Oracle.
Experience
Associate Creative Director • Oracle • Austin • 10/2018-present
Partner with creative, marketing and senior leadership, including C-suite executives, to take email marketing campaigns, pitches and RFPs from kickoff to storytelling magic. Excellent project management skills including prioritization, process and planning. Manage and mentor a team of copywriters across the country; assign projects that match their skills and career aspirations.
Copy Director / Content Strategist • Oracle • New York • 07/2016–10/2018
• Led the creative team on The Ritz-Carlton account during quarterly business reviews, managed project workloads, optimized campaign production and processes, while creating and implementing testing and optimization roadmaps.
• Provided detailed content recommendations and email marketing concepts for The Ritz-Carlton based on industry trends and previous click data for their monthly e-newsletter across multiple personas.
• Produced bi-monthly concepts and email creative for Harley-Davidson resulting in increased engagement and reduced unsubscribes.
• Took the initiative to create a content strategy for Comcast’s nine-touch 2018 Winter Olympics email campaign, which led to our team winning content strategy work for all of Comcast’s monthly customer newsletters (up to six newsletters a month).
• Built content strategy services team from the ground up beginning in 2016 and trained junior and senior copywriters on relevant content strategy tasks, presentations and processes.
Senior Copywriter • Oracle (formerly Responsys) • New York • 08/2013–06/2016
Crafted inspiring, on-brand copy spanning apparel, children’s toys, insurance, technology and travel. Helped clients understand best practices in email marketing, copywriting and content strategy for a better, smarter customer experience.
For more, visit www.lizetteresendez.com