LoOney was born in Belgrade, Serbia in 1980. Sang in the most popular children choir in all of ex-Yugoslavia The Colibris. As a choir member appeared in tv shows “Sedefna Ruza” and “Deco Pevajte Sa Nama”. Starred as the main character Zlatko in tv show for children “Metla Bez Drske”. Still occasionally acts in commercials.

Finished film & TV editing at Faculty of drama arts in Belgrade. LoOney has a video production company "Looneyrama". As a director/editor he's best known for making music videos and TV shows (X Factor Adria, EXIT u Pokretu, Ja Imam Talenat / Serbia's Got Talent, Hoću Da Znaš, Siti i Vitki). He was also active as an internationally published comic book artist.

His music career is on the rise. After 10 years as a featuring artist on hip-hop songs from Serbia, Croatia, Bosnia, Bulgaria & USA, his first solo single “Mucam” and debut album "Kompromis" had success with urban crowd in 2011. Now he's back with dance anthem "Đuskam + Dance With You"!