Laura Pevehouse is part of the Dell Technologies Chairman and Vice-Chairman Communications team focusing on content development and global communications strategy and execution. She has been part of the Dell organization for more than 15 years in various corporate communications, public relations, marketing, social media and digital communication roles.

Previously, Laura served as chief blogger and editor-in-chief for Direct2Dell.com, Dell’s official corporate blog that she help launch in 2006, as well as Direct2DellEMC.com which launched in 2017. Other roles within Dell’s Global Communications function include public relations manager for Global Commercial Channels, OEM, US Small and Medium Business (SMB) and Dell Financial Services.

Laura also spent time within the Dell Marketing organization where she was responsible for global strategy in social media as well as marcom landing pages for the Global SMB Marketing, Brand and Creative team. During this time she was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow.

When part of Dell’s Global Online group, Laura managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank. She was also responsible for all corporate content on the site, working closely with Corporate Communications and Investor Relations. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life.

Laura earned the designation of Accredited Business Communicator from the International Association of Business Communicators (IABC) and received her Bachelor of Arts in Journalism from Louisiana State University (LSU). Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.

Laura has served on both the Dallas and Austin chapter boards of IABC, as well as playing roles on both District and Regional boards of the professional organization. She has been an officer and member of the board for both the Dallas and Austin chapters of the LSU Alumni Association and was presented with a national Chapter Service Award in 2000. She currently serves as chair of the Austin chapter's student scholarship program.

An experienced public speaker, Laura has presented at such events as SXSW, Women in Digital, Collision Conference and more. She has also been a repeat guest on the For Immediate Release podcast.