Founder and Chief Operating Officer of TrafficGuard. With over 18 years of experience in managing and growing various digital marketing, internet and mobile technology companies, I have a proven ability to manage multifunctional teams, and a track record of successfully developing and deploying ROI-driven strategies.

As the Founder, I brought together and oversaw the team that pioneered TrafficGuard, which was launched and commercialised as a Software as a Service (SaaS) in July 2018. In the same year, TrafficGuard was awarded the Mobile Marketing Innovation Award by MarTech BreakThrough.

Prior to my current role, I held several top management roles in a North American performance marketing innovator, during which I was responsible for all aspects of the company’s global operations and product development.

My achievements include raising the business’ revenue from 0 to an 8-figure sum in a span of just 3 years. I attained a successful capital raise and listing on the Australian Stock Exchange in 2015, and managed an international expansion of products and services, thereby shifting dependence from the U.S. market. I also recruited and managed a European team, with a focus on managing global cross-services marketing operations and transitioning the company into a solutions provider.

In my free time, I enjoy relaxing with my family and my Mastiff, Maya.