Malikah Kelly

As a Business Manager with Neima Sitawi Luxury Boutique Fashion, Malikah Kelly maintains responsibility for facilitating all of the firm’s European sales and marketing events. Kelly directs all the company’s communications initiatives, including the international social media campaign and new product designs. Furthermore, she oversees redesigns to the corporate website and print deliverables, as well as supporting the CEO in managing customer relationships. Malikah Kelly came to Neima Sitawi Luxury Boutique Fashion in 2011, the same year she earned her Master of Business Administration in Design, Fashion and Luxury Goods from the University of Bologna. While in school, Kelly enhanced her knowledge of fashion through several internships. In addition, she holds a Bachelor of Arts in Applied Psychology and Human Relations from Pace University, where she belonged to the Psi Chi National Honor Society and served as the Editor in Chief of Vox Magazine. Malikah Kelly initiated her career in the fashion industry as the Senior Online Editor of Style Weekly and Beautifile.com in New York City. Operating in this capacity from 2007 to 2010, Kelly managed content creation and basic maintenance for two websites. She also organized a team of contributing editors and collaborated extensively with designers and media outlets to increase their online visibility. While living in New York, Malikah Kelly spent time as a Press Assistant with Reiss and a Freelance Market Associate with Giorgio Armani. In these positions, Kelly gained valuable insight in the industry and event planning, including the launch of Armani 5th Avenue. Some of her other responsibilities included processing purchase orders, organizing press books, and setting up the showroom.