Mark Birnbaum

Mark Birnbaum, hospitality mogul and Partner in EMM Group, one of New York's most successful hospitality, lifestyle and management companies since 2006, began his career in nightlife and special events as a promotions director in 1998, where he launched and managed a 22,000 sq. ft. mega-club in the heart of Ithaca, NY. In 2002, Mark Birnbaum formed the nightlife consulting company Operative Inc., to open Lobby Nightclub, a chic midtown Manhattan nightclub. Lobby's launch in 2003 was considered to be among the most successful in nightlife history and Mark Birnbaum was later hired to open and oversee the marketing, public relations, promotions and events for AER Lounge. Shortly after its opening, AER reached an unprecedented level of success resulting in Conde Nast Traveler naming it one of the top nightclub venues in the world, and #1 in Manhattan. Having achieved success by creating the perfect blend between nightlife, operations, hospitality and business, Mark Birnbaum continues to develop the elements that sets EMM Group's business model apart, striving to refine and heighten the industry on all fronts.