My experience includes a broad range of expertise in communications and marketing; encompassing public relations (traditional and influencer relations), inbound marketing, customer experience (CX), SEO strategy, content management, event management and writing/editing.

I've worked within various industries including technology (several start-ups), professional associations, education, e-commerce and retail, women/parenting marketing, home improvement, consumer goods, conservation, and healthcare.

Developing online conversations with customers, while listening to and addressing their needs, is vital today in marketing.

In my non Web world, I am a mother of an amazing, vivacious 11-year-old, a curious, sweet, stubborn three-year-old, and stepmom to a creative and musical 23-year-old. They all test my patience and make me a better person because of it.

For a complete resume/CV, please see http://lisawilberding.wordpress.com/

That's my favorite place in the photo (beach house on Lake Huron), and of course my two favorite humans.