Garner Kock

Price tag comparison internet sites are taking over the net. It has never been less complicated to acquire low-cost DVDs, CDs, fridges etc. The likes of Kelkoo and Buying.com dominate the paid advertising on the search engines and are promoted heavily by way of MSN and Yahoo where the cost comparison is presented as a service to users.

But this is not a service, this is elite advertising for the handful of, and what is getting offered is not a full image, but a partial view, primarily based on who is ready to pay to be noticed. These web sites are trading under false pretences. They do not help you locate the least expensive DVDs, CDs, fridges etc. They aid you discover the ideal discount amongst retailers who spend to promote on their web site and that is a Massive distinction.

While this might be effectively identified amongst marketers, retailers and the like, it is my strong view that most customers have no concept. What reinforces this for me is the understanding that the main value comparison internet sites provide a shop the opportunity to appear very first in the value benefits for a specific product if they are prepared to pay a larger cost per click And guess what? It operates! Paying a greater click price final results in more visits and the conversion price doesnt drop a bit!

That tells me that customers either arent employing the sites properly or the outcomes are becoming displayed in such a way as to maximise the revenue for the price comparison website rather than the saving for the user.

To my naive utilitarian notions of the future of the Net this method seems the absolute antithesis of what the Internet is all about. Information is energy. Controlling details is for that reason very lucrative. If people require to learn more on check out industrial electricity prices, there are many online libraries you might think about investigating. But controlling/withholding information is by no means a good issue for those who rely on it.

By utilizing aggressive advertising techniques and massive budgets these bloated glorified link farms have set themselves up as the middle guys of net retailing. Corrupt and greedy they willingly dupe the user to maximise their personal interest while claiming to be the buyers champion!

So what is the answer? Basically cost comparison websites are a wonderful