I grew up a gamer and digital has always been a big part of my life. I built my first site in the 90’s (Netscape anyone?) and knew then that I wanted digital to be at the core of my professional life as well.

I learnt my trade at a very large telco (no the other one) designing and developing websites. I was then lucky/stupid/brave enough to step outside and found a successful digital agency (www.efront.com.au) with a good friend and former colleague.

Moving from production, I started to manage and deliver campaigns, projects and platforms for all types of business, government, SME’s and organisations. I’ve taken the lead to brief, scope, deliver and run digital platforms and communities for some of Australia’s largest retailers, banks, architects, NFP’s and more. I’ve loved almost every second (truth) from the strategic to the delivery.

I’ve had a blast the last 18+ years.

Sitting on the board of the not for profit Open House Melbourne since 2010 I’ve also soaked up the learning, diplomacy and strategy involved in delivering a successful, annual event (6 person board, management team, 1200+ volunteers).

I've worked for clients across the globe. Scope, NAB, Headspace, Bendigo Bank, Melbourne Airport, The Howard Hughes Corporation, 2XU, Cotton On Group, Hassell, Bates Smart, La Trobe University, Committee for Melbourne, Swinburne University, ARBV, Hickory, Lend Lease and Open House Melbourne.