Martina Olbertova
Media, Communication, Marketing & Research Professional
Current Status
Opened to new career opportunities worldwide.
Brief Info
Media, Communication, Marketing & Research Professional with 6 years of experience at various positions in media, media analysis, PR, marketing, market research, customer service, sales, multimedia, graphic design and photography both in Prague, Czech Republic and internationally. Have worked e.g. for The Prague Post, Reuters, NPR, Fleishman-Hillard or Perfect Crowd.
Academic Background
Holding PhDr. degree (Doctor of Philosophy) in Media and Communications with major in Media Studies from Charles University in Prague, Czech Republic. Have also undergone in an extensive exchange study experience such as The Fund for American Studies Institute on Political Journalism at Georgetown University in Washington, DC or a yearlong exchange program in Media and Communications, Gender Studies, Consumer Cultures and Photography at Cardiff School of Creative and Cultural Industries of University of Glamorgan in Cardiff, United Kingdom.
Work Specialities
- Marketing & PR: Offering a complex and fully integrated marketing & communication solution for firms. Marketing analysis, strategy development, implementation & evaluation. Social media strategies, digital PR and media relations.
- Research: Quantitative & qualitative analyses for media & marketing purposes. Methods: publicity analysis, content analysis, polls & surveys, semiotic analysis and applied semiology for marketing, customer experience and consumer insights.
- Managerial: Project, account, people management, organization and systems implementation, efficiency improvement and strong problem-solving skills, strongly client-oriented.
- Media: media analysis, media relations, press releases, article writing, reporting, editing, photography & visual composition.
Interests
Traditional & social media, marketing, advertising, photography, graphic design & typography, modern art, modern architecture, jazz music, semiotics, postmodern theory, exploring consumerism & how human mind works, foreign languages, learning about different mentalities and cultural diversities.