I believe in great big ideas and great marketing. I also believe that great marketing (with great analytics) makes great products a great success. Those elements can't be separated. Having been in marketing since the mid 1990s, I went off to become a hotel GM in Paris for several years before helping make WIHP one of the best hotel marketing agencies on the market. In 2015 I became the Chief Marketing Officer of SnapShot.Travel a leading hotel technology platform for data and analytics. Currently I advise hotels and technology companies to help them build excellent and efficient marketing strategies.

At home I'm father to two amazing kids, who keep me happy, young, playful, childish and sometimes sleepless.