Martin Waxman

I’m a digital/social media/communications guy with roots in PR and the creative arts. I’m a LinkedIn Learning instructor, conduct AI research, lead custom-tailored digital and social media workshops, and teach social media.

I’m also a member of the #AIinPR Panel, co-host the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.

I have a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities. My capstone, “My BFF is a Chatbot: Examining the Nature of Artificial Relationships and the Role They Play in Communications and Trust”, won the 2019 Institute for Public Relations Makovsky Best Thesis Award.

I’m a social media and digital strategy adjunct prof at McMaster, the Schulich School of Business, and Seneca College. I developed a Digital Strategy and Communications Management Certificate at the University of Toronto School of Continuing Studies and teach several courses there.

And if you want to go back far enough, I’m a published novelist (The Promised Land, Everything in Winnipeg Begins in a Car); founder of two agencies and two consultancies, an ex-journalist/standup comedy MC/ad copywriter; and former Winnipegger.