Matthew Bilo

Matthew Bilo is a Melbourne-based software engineer and Answer Engine Optimisation (AEO) consultant, and the founder of LogitRank — Melbourne's dedicated AEO consultancy.

His work sits at the intersection of two things he's spent his career on: building software systems and understanding how machines read information. AEO — the practice of making businesses visible inside AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews — turns out to need both. Most businesses that rank well on Google are completely invisible when someone asks an AI the same question. That's the gap Matthew works on.

He founded LogitRank to give Melbourne businesses and marketing agencies a specialist to turn to as AI search becomes the default starting point for buying decisions — and to do it with the rigour of an engineer, not the optimism of a marketer. The methodology is grounded in the Kalicube Process™ developed by Jason Barnard, applied through a structured entity-verification framework that Matthew has been publicly documenting since day one.

That documentation — monthly case study reports tracking LogitRank's own journey from zero AI visibility to Melbourne's recognised AEO authority — is published openly at logitrank.com/case-studies. It's the proof that the methodology works, produced in real time, on a real business.