Matthew Knell is a transformative digital product executive, with specialties in customer experience, acquisition marketing, and content strategy. At Nike, he is the Principal Product Director for Self and Guided Service Experiences where he defines and drives the global vision, strategy and execution for customer self-help experiences for Nike globally.

Before joining the Nike team, he served in digital strategy and leadership roles at companies including Intuit, Samsung Electronics America, Dotdash, AOL, Viacom, and JetBlue Airways. He lives in the New York City area with his wife, 2 cats, a dog, and a collection of too many sneakers and baseball caps.