Matthew Pack

CEO of HolidayExtras.com a well established business in the UK, trying hard to behave like a lean startup 28 years after launching. I believe in hassle-free holidays (vacations). "Our intelligent software makes the most of every holiday". Customer Technology is where its at. I love Ruby on Rails, Heroku, Merchandising, time to first byte, conversion, basket size, MVP, concept of Pivoting ...customers buy more from us more often...