Matt Koyak

Director and Marketer in Memphis, TN, USA

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Throughout my career I have been recognized by both my private clients and employers as an expert on thought leadership marketing, graphic design, web design, social media, SEO/SEM and interactive marketing trends and best practices. One of my driving philosophies is that successful marketing doesn't just take good ideas, it requires good execution. By using both traditional and new media marketing, I’ve had the opportunity to help organizations take their brand to the next level.

An expert in organization and project management, I embrace change and strive for continuous improvement through personal development and continuing education. A true entrepreneur, my management skill and strong team building abilities make me a valuable asset on any project.

Most recently, my team launched new content-heavy news websites for News Media publications. Utilizing a custom content management system, and focused heavily on UI and UX, the new platform aims to increase revenue from both advertising and subscriptions. Since launch, unique visits and page views have increased significantly. I attribute this success not only to better design, but to a successful paywall strategy that gives Editorial staff more flexibility to market content.

  • Work
    • Regional One Health