With more than 30 years of experience in ICT, Mauro Lupi is one of the main expert of online communication in Italy, due his track record on conceive and manage a lot of digital marketing projects for many companies and corporation in various industries.

He is currently partner and Strategy Director of DigitalBreak, a company specialized in Digital Transformation projects with offices in Milan and Rome. He founded and conduct Ad Maiora web agency, then chaired the Digital department in Ammiro Partners and the Customer Engagement business unit in OpenKnowledge. Before that, he worked in communication, software and telco industries.

He is Professor in Digital Marketing at IULM University in Milan, and he is a relevant speakers into dozen of conferences and seminars each year. He received the Special Awards "Strategic Planner 2011" for Premio Web Italia 2011.
He wrote "Motori di ricerca e visibilità sul web" (Apogeo, 2001) and he is co-author of “Social Media Marketing” (Hoepli, 2011). Lupi was a Board member and Vice President of IAB Italia, Board member of SEMPO.org and Founder of BAIA Italia (Business Association Italy America).