She has been the head of the Wobuzz social media agency for a decade and has been in the industry since 2006. Known for social media crises and social campaigns: "Nie czytasz? Nie idę z Tobą do łóżka." She writes at monikaczaplicka.pl, and specializes in crises, as well as social selling, advertising, and communication. Speaker, mentor, and activist for women and LGBTQIAP+ people.