Melissa McGreevey

Perth, Western Australia

Melissa McGreevey

Perth, Western Australia

Accomplished and passionate Digital Marketer, with extensive experience in social media, search, big data analysis as well as database and eCRM marketing. I have more than six years of digital experience as an enthusiastic social networker, eCRM marketer, and search specialist in my role as a Digital Marketing Strategist.

As a Digital Strategist, I’ve implemented, developed, monitored and optimised a wide array of online marketing projects, which include integrated search and social campaigns, social advertising, content marketing, eCRM and much more.
I focus on cultivating a strong sense of brand loyalty and community through the generation of compelling content, which I believe is at the heart of any online strategy. I also believe that the backbone of a successful online strategy is data. Effective data collection and analysis can mean the difference between a mediocre campaign and a successful campaign. My expertise around the sustainable measurement, monitoring and analysis of marketing data to demonstrate financial returns on a campaign, is an integral component of my achievements as a Digital Marketing Strategist.

I’m passionate about all things digital. Whether it’s setting up mobile Facebook advertising campaigns, analysing the user data collected from Google Analytics or developing a social media policy, if its digital I love it. I thrive in the fast paced, dynamic world of digital marketing. There is never a dull moment and I always seek to discover something new to learn, explore and analyse.

Additionally, I have a strong knowledge of HTML, CSS, CMS (Joomla, Wordpress), Adobe Photoshop & InDesign, Google Analytics, Google Adwords, CRM Databases (Microsoft Dynamics, Sage, Nimble & Access).

  • Work
    • Digital Marketing
  • Education
    • Bachelor of Communication - Majoring in PR & Advertising