Melissa Attree
Creative Director, Social Media and PR in Cape Town, South Africa
I've been working in the social media space since 2006. Yes, that's before 'social media' was a thing. I worked with blogs and forums and did 'social' stuff with posts and hyperlinks and websites.
Thankfully, tech evolved and the advent of facebook, twitter, youtube and other social networks, that have come and gone, mean that it's now 11 years later and I've had the opportunity to work on social strategy and creative campaigns for brands like ABSA, Adidas, Big Blue, 5FM, MasterCard, Nando’s, Nedbank, Ogilvy, SAA, South African Breweries, Toyota, Unilever, Vodacom and Woolworths.
My 20 year long Copywriting, PR and Marketing journey (fuelled by my inner geek) guided me into the digital space. I love what I do. I'm currently a Creative Director specialising in Social Media and PR at Ogilvy & Mather in Cape Town.
Awards:
Winner 2011, The Bookmarks: Best Social Media Marketer
Cannes Lions Bronze campaign 2012 for Nando's Last Dictator - best use of integrated media with Retroviral & Black River FC
Gold PRISA PRISM award 2011 (Digital strategist with Retroviral agency for Nando's)
Loeries finalist - Internet PR category (For Nando's with Retroviral agency)
Silver PRISA PRISM award 2008 - OnlinePR for Big Blue - back when digital PR wasn't even a thing - totally owned that category :)