Hello & Ni Hao:

Hooray you found me! I'm a Digital Strategist focusing on the China market. As many of you know, Twitter, Facebook and Youtube are all blocked by China's firewall. I work with talent, artists, athletes and brands to develop their digital footprint on Chinese platforms.

China Digital Overview

  • Largest Internet Population: 564M
  • Mobile Subscribers: 1.1B
  • 2012 Transaction on TaoBao (China's eBay): $160B

My Scope:

  • Develop digital channels, strategy and localise content.
  • Marketing campaigns that resonate and enable social connections with Netizens (influencers).
  • Craft frequent, positive, authentic, and personal messaging that respects China's government internet regulations.
  • Partner with digital platforms and marketing channels to create buzz and excitement for targeted consumers.
  • Cross platform strategies in alignment with retail marketing.
  • Measure campaign effectiveness and maximise business benefits of digital initiatives.
  • Identify opportunities to enhance client's business and analytical CRM.
  • New business development.

Click on the links below to connect with me! :-)

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