Michael McDaniel

Michael McDaniel is a highly prized designer, strategist, and inventor whose work has been recognized with numerous 
design awards, patents, and has been captured in a variety of publications. He routinely speaks on the topic of design with multiple appearances at TED, PSFK, PopTech!, and Creative Mornings.

Prior to founding Reaction, Michael was a Principal Designer at the world famous 
product design and innovation consultancy, frog design. At frog, Michael led interdisciplinary teams to create a variety of new products and services for Fortune 100 clients including AT&T, Hewlett-Packard, Best Buy, Disney, Comcast, MTV, and Sprint Nextel.


Previous to his work at frog design, Michael was an Associate at the Austin, Texas based design consultancy fd2s where he designed numerous patient experience systems for 
clients such as the M. D. Anderson Cancer Center in Houston, Texas.