I'm a Canadian technology entrepreneur based in San Francisco. In 2008, I founded BackType, a marketing intelligence company that helped brands and agencies understand the business impact of social media. BackType was funded by Y Combinator, True Ventures, Lowercase Capital and others before being acquired by Twitter in 2011. The BackType team now leads development of Twitter's analytics products for publishers and advertisers. The real-time data processing technology that we created powers applications across the company from analytics and other advertiser products to search and discovery.