Michelle Baena Ciriacruz
Executive Director of the WheninManila Foundation and Chief Editor & Advocacy Communications Volunteer in the Philippines
I am a blogger, a marketing and corporate communications professional, and a volunteer for various causes, primarily animal welfare, poverty alleviation, environment protection, heritage preservation, and reading appreciation. I am problem solver and I believe in making a positive difference in the world through my skills and talents. Mine happen to be an affinity for words and stories, and an ability to create beneficial partnerships. I have 18 years of professional experience from across different industries, namely advertising, BPO, real estate, energy, travel, e-commerce, and publishing. My expertise is in driving thought leadership through content development and strategic brand positioning.
I support the following organizations :
WheninManila Foundation (inspiring good thru storytelling)
Flips Flipping Pages (book club)
CARA Welfare Philippines (animal welfare)
ATD Fourth World Philippines (poverty alleviation)
Samahan ng Sining at Kultura ng Pilipinas (arts & culture)
Advocates for Environment and Social Justice (community development)
Pandacan Ecology Ministry (environment protection)
Walking Tour of Pandacan (heritage preservation)