Michelle Magoffin

I have 15 years of digital marketing experience, in the retail, real estate, automotive, and financial services industries. I am currently the director of social media marketing at Farmers Insurance. Prior to taking the role at Farmers, I founded Bossy Interactive, a digital strategy agency, and co-founded Sprawl3, a mobile app development company. Previously, I was at Edmunds.com for eight years, first as director of product management, then director of social media marketing. Prior to that, I worked in web product management at Move.com, and a small startup.

What has kept me in digital marketing so long, and in the roles that I have chosen, is that it allows me to use the full extent of my capabilities. I have a creative side that is drawn to innovation and esthetics, which is balanced by my need to prove things out with testing and analytics. I am a problem solver who gets things done. I am driven by challenge and I love bringing together a team of professionals from different disciplines, uniting them toward a common goal, and fostering an exciting, collaborative, and creative environment in which we can build amazing things.

In college, I trained to be a psychologist and an anthropologist. Working with the consumer-facing web, I am doing both of those things. It's fascinating to see into a person's life and mind by excavating their digital artifacts, and examining how they interact online with the rest of the world. There's nothing else I'd rather do.