Michelle Magoffin

What has kept me in digital marketing for the past 15 years is that it allows me to use the full extent of my capabilities. I have a creative side that is drawn to innovation and esthetics, which is balanced by my need to prove things out with testing and analytics. I am a problem solver who gets things done. I am driven by challenge and I love bringing together a team from different disciplines, uniting them toward a common goal, and fostering an exciting, collaborative, and creative environment in which we can build amazing things.

In college, I trained to be a psychologist and an anthropologist. Working with the consumer-facing web, I am doing both of those things. It's fascinating to the see into a person's life and mind by excavating their digital artifacts, and examining how they interact online with the rest of the world. There's nothing else I'd rather do.