After 14 years in the internet industry, I can't imagine doing anything else. I am currently the Director of Social Media at Farmers Insurance. Previously, I was at Edmunds.com for eight years, first as Director of Product Management, then Director of Social Media. Prior to that, I worked in web product management at Move.com, and a small startup.
What has kept me in the internet industry so long, and in the roles that I have chosen, is that it allows me to use the full extent of my capabilities: a creative side that is drawn to innovation and esthetics is balanced by a need to prove things out with testing and analytics. I am a problem solver who gets things done. I am driven by challenge and I love bringing together a team of professionals from different disciplines, uniting them toward a common goal, and fostering a fun, collaborative, and creative environment in which we can build amazing things.
In college, I trained to be a psychologist and an anthropologist. Working with the consumer-facing web, I am doing both of those things. It's fascinating to see into a person's life and mind by excavating their digital artifacts, and examining how they interact online with the rest of the world. There's nothing else I'd rather do.
Veronica Belmont - about.me user since 2010
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