Michelle Prak

Michelle Prak, aka Prakky, is a public relations consultant.

Prakky has more than 20 years experience in the communications field, spanning corporate communications, writing, journalism, digital communications and social media.

With an outstanding record as a PR advisor, her expertise includes PR strategy development, media liaison, publicity launches, issues management, brand-building and more. She is also an astute and experienced media spokesperson.

Michelle sits on the SA Council of the Public Relations Institute of Australia (PRIA), the Board of Crime Stoppers SA, and is caretaker of the Adelaide social media community Socadl. She was appointed one of the inaugural mentors for Women in Media in 2015 in recognition of her contribution to the digital media profession.

She has a BA in Journalism and Masters in Communication Management and lectures on PR at the University of South Australia. In 2013 she was named one of South Australia’s 50 ‘Rising Stars’ in The Advertiser.

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