Michelle Villalobos

Everything I know about business, I learned from shoes...

The red soles on Christian Louboutins is what makes me and hordes of other women lust after these stilettos. It's also why the pricetag on these badass booties is over $1500, which fashionistas glady fork over. As professionals, each of us has our own "red sole." It's that "thing" that makes us unique and marketable, and ultimately, it's what determines our market value when seeking a job or selling our services. Also known as "Personal Branding," this marketing of ourselves, our personality, our unique selling proposition, our heart and soul, is the latest trend in this web-savvy, Facebook-addicted, info-hungry, celebrity-seeking world that we live in. Want to learn how YOU can command top dollar? Easy. Make sure you can articlulate this: what's YOUR "Red Sole?"