Mike Colella
VP Sales and Marketing in Edmond, Oklahoma
A Business Development Strategist who mobilizes sales teams to deliver market growth. Possesses strong leadership skills having developed field sales forces, agents, and independent representatives throughout Europe, Asia, and Americas. Applies marketing savvy to rapidly assesses opportunities, refine product mix, cultivate client relationships and drive multi-channel focus in OEM, B2B, aftermarket and industrial arenas. Boosted territory performance in key product category 30% and achieved 3 years of market growth implementing creative marketing strategies, setting aggressive achievement standards, and a targeted distribution plan. Acknowledged as leader who is effective at developing, communicating and reinforcing a shared sense of purpose to achieve solid performance results.
Expertise in:
- Strategy Development
- Sales Force Performance
- Product Commercialization/ Launches
- Analytics / Tracking & Reporting Metrics
- Differentiating Product Mix
- CRM Implementations, Client Loyalty
- Large Account Management
- Building Materials, Plastics, Chemicals Industries, Wire products