A seasoned music and entertainment executive with 10+ years experience across business development, talent management, brand partnerships, digital marketing, live event production, and artist label services.

In 2013, I launched self-funded startup Talent Nation aimed at building live performance opportunities for next generation music artists across select cities and world famous venues. Exceeding 500+ shows and $1M in average annual revenues, the company has since evolved into a full service management and consulting agency - representing a wide range of digital influencers, content creators and artists across select verticals.

At the height of the pandemic back in 2020 (and subsequent shut downs on live events), my focus shifted to the digital space, brokering $500K+ in Music Partnerships for an elite roster of TikTok stars with a combined reach of 250M+, including @kallmekris, @davidbeck, @neilshibata, @pinuppixie, & @harvey, among others.

Leveraging key data insights, A&R prowess, and high-level relationships across the entertainment industry, I successfully brokered lucrative recording and publishing opportunities for select artists like Carlie Hanson (Warner Records, Primary Wave), Rêve (Universal Music Canada), Laye (Sony Music Canada), & Malachi (Republic Records/21 Entertainment) — earning credits on songs with a combined 150M+ streams across DSPs. I now consult for major record labels on designing custom Hashtag Challenges and strategic song integrations - driving billions of impressions and UGC's for chart toping hits like “My Girlfriends Are My Boyfriend” (Demi Lovato), “Best Friend” (Saweetie), “Afterglow” (Ed Sheeran), “We’re Good” (Dua Lipa) & “Always Best Friends" (Jack Harlow Ft. Chris Brown).​