Trend Hunter, Scent Sage, and 360º Brand Strategist with a focus on luxury, Mindy Yang is passionate about exploring - and creating - beautiful moments. As Vice President & Curator, Yang transform niche brands with CEO & Founder Chad Murawczyk at SoHo's haute parfumerie & Atelier MiN New York.
Smell is a neglected realm in the design disciplines and we see it as a paramount touchpoint.
With over twenty years of experience in brand architecture, psychology, trends, manufacturing, and a direct access to the most talented perfumers in the world, Mindy offers unparalleled vision and insight for your bespoke project.
FEATURED IN | Vanity Fair, Forbes, Vogue, The New York Times, T Magazine, The Huffington Post, The Wall Street Journal, Allure Magazine, Elle Magazine, The Sunday Times (UK), Allure Magazine, W Magazine
SPECIALTIES | luxury . trends . beauty . niche fragrances . olfactive branding & scent design . fashion . art direction & creative strategy . qualitative research . product development & positioning . events . talent management . food & mixology . travel & hospitality . social media . creating emotional connections . public relations (digital & print)
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