Trend Hunter, Scent Sage, and 360º Brand Strategist with a focus on luxury, Mindy Yang is passionate about exploring - and designing - beautiful, unforgettable, and captivating moments. As Vice President & Curator, Yang creates and curates THE ART OF LIVING with CEO & Founder Chad Murawczyk at SoHo's haute parfumerie & Atelier MiN New York.
Olfaction is a neglected realm in the design disciplines and we see it as a paramount touchpoint. With over twenty years of experience in brand architecture, psychology, trends, manufacturing, and a direct access to the most talented perfumers in the world, Mindy offers unparalleled vision and insight for your bespoke project.
Yang consults independently under SuperEgo Management. She is also a Reiki Master and Aromatherapist.
FEATURED IN | Vanity Fair, Forbes, Vogue, The New York Times, T Magazine, The Huffington Post, The Wall Street Journal, Allure Magazine, Elle Magazine, The Sunday Times (UK), Allure Magazine, W Magazine, Wallpaper* Magazine, Details Magazine, GQ Magazine
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SPECIALTIES | luxury . trends . beauty . niche fragrances . olfactive branding & scent design . fashion . art direction & creative strategy . qualitative research . product development & positioning . events . talent management . food & mixology . travel & hospitality . social media . creating emotional connections . public relations (digital & print)
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