Mindy Yang

Trend Hunter, Scent Sage, and 360º Brand Strategist with a focus on luxury, Mindy Yang is passionate about exploring - and designing - beautiful, unforgettable, and captivating moments. As Vice President & Curator, Yang creates and curates THE ART OF LIVING with CEO & Founder Chad Murawczyk at SoHo's haute parfumerie & Atelier MiN New York.

Smell is a neglected realm in the design disciplines and we see it as a paramount touchpoint.

With over twenty years of experience in brand architecture, psychology, trends, manufacturing, and a direct access to the most talented perfumers in the world, Mindy offers unparalleled vision and insight for your bespoke project.

Yang consults independently under SuperEgo Management. Yang is also a Reiki Master and Aromatherapist.

FEATURED IN | Vanity Fair, Forbes, Vogue, The New York Times, T Magazine, The Huffington Post, The Wall Street Journal, Allure Magazine, Elle Magazine, The Sunday Times (UK), Allure Magazine, W Magazine

SPECIALTIES | luxury . trends . beauty . niche fragrances . olfactive branding & scent design . fashion . art direction & creative strategy . qualitative research . product development & positioning . events . talent management . food & mixology . travel & hospitality . social media . creating emotional connections . public relations (digital & print)

EXPERIENCE | MiN New York . Toyota Scion . Luca Luca . Roy Yamaguchi . New Era Cap Company . Outback Steakhouse . Flemi