Mindy Yang
... exploring the beauty in moments
Trend Hunter, Scent Sage, and 360º Brand Strategist with a focus on luxury, Mindy Yang is passionate about exploring - and designing - beautiful moments. As Vice President & Curator, Yang transform brands with CEO & Founder Chad Murawczyk at SoHo's haute perfumery & Atelier MiN New York.
With extensive experience in design, artist management, and producing total sensory events, Yang consults under SuperEgo Management. Yang is also a Reiki Master and Aromatherapist.
FEATURED IN | Vanity Fair, Forbes, Vogue, The New York Times, The Huffington Post, The Wall Street Journal
SPECIALTIES | luxury . trends . beauty (esp. niche fragrances) . scent design & headspace . fashion . lifestyle . 360º branding . creative strategy . social media . e-commerce . product development & positioning . event production . project management . talent management . food & mixology culture . travel & hospitality
EXPERIENCE | MiN New York . Toyota Scion . Luca Luca . Roy Yamaguchi . New Era Cap Company . Outback Steakhouse . Carrabba's Italian Grill . Dunkin Donuts . Boost Mobile / Sprint . Fleming's Steakhouse . Verenigde Nederlandse Uitgeverijen (VNU) . Bonefish Grill