Seasoned media and publishing

executive specializing in multi-media

advertising sales life cycle, new

business development and

performance management of

client portfolios. Proven

success developing online

marketing techniques and

strategies including SEO,

SEM, viral marketing,

email, social

networking and

subscriber

access

revenue

models

while

developing

concise sales presentations using compelling audience driven data. Strong background in Internet technologies, content management systems, editorial front-end integration, mobile applications/responsive web design and digital advertising platforms. Let's talk paid acess to content, sponsored content, native advertising and responsive web design.

Professional Experience

Digital Director - The Buffalo News Buffalo, NY

Lead the #1 news and information site in the Buffalo, NY market. Oversaw all aspects of the digital operation including advertising sales, ad operations, design, development, promotions, marketing and communications for BuffaloNews.com, Buffalo.com and a suite of specialty sites.

Director Recruitment Advertising - Newsday Media Group, a Cablevision Company Melville, NY

Lead of one of the top recruitment advertising sales teams in the country. Newsday is consistently one of Careerbuilder’s top 5 markets for recruitment media sales to enterprise customers and small to mid-sized businesses.

President - CyberInk (Times Publishing Co. subsidiary) Erie, PA

Drove a successful online sales, marketing, content development and operations team for GoErie.com and her sister sites to increase revenue, drive traffic and develop new innovative new products.

Online Director - The Observer-Dispatch (Gannett, GateHouse) Utica, NY

Directed the successful business strategies for the newspapers’ suite of online products to drive revenue and traffic growth. Evaluated progress, analyzed opportunities and threats and adjusted operations as necessary to ensure online growth in revenue and readership.

I am available for hourly advisory sessions, on monthly retainer basis and for custom projects.