Juan Figueirido

With over 10 years of experience in marketing data analytics and information technology, I have developed a strong ability to translate business needs into effective technology requirements while also communicating highly technical concepts to non-technical individuals. My experience spans across various verticals, including automotive, health insurance, advertising, government, and online retailers, among others.

In my last role as Marketing Intelligence Consultant, I drove definition and alignment for clients' B2B revenue funnels and B2B marketing KPIs through a deep understanding of their business strategies and operations using SQL Server, Snowflake, Google BigQuery, Tableau, Google Data Studio, Looker, and Domo, among others. I performed ad-hoc, omnichannel reporting and analysis across disparate data sources, delivering insights and recommendations to the client. I provided logic and truth-based recommendations on business-appropriate data and analytics technologies and solutions, with an emphasis on effective data capture, integration, storage, visualization, and analysis.

Prior to that, I had experience as a Data Analyst and Marketing Analyst, where I researched and performed data analytics to develop comprehensive views of market segment growth and trends, evaluated campaign programs by monitoring and tracking campaign performance, and interpreted data to make recommendations that affect decision-making.

I am skilled in technology such as Tableau, Looker, Google Data Studio, Domo, MS Excel, SQL Server, Snowflake, Redshift, Google BigQuery, Einstein, Power BI, SAS, among others.

In all my previous roles, I have demonstrated my ability to lead personnel within a technical team environment, coached and mentored personnel, and built an extensive working array of websites while making sure that the development and analysis functions were administered consistently and efficiently according to the guidelines and established procedures.