Juan Figueirido

I’m a marketing analytics and data strategy professional with over 15 years of experience translating complex data into actionable business decisions. My work has focused on aligning marketing performance, revenue funnels, and KPIs with broader business strategy, ensuring analytics drives measurable growth rather than simply reporting outcomes.

As a Marketing Intelligence Consultant, I have partnered with B2B organizations to define revenue frameworks, design scalable data ecosystems, and implement analytics solutions across diverse platforms. I have led omnichannel analysis across disparate data sources, delivering insight that informed executive strategy and operational decision-making. My approach emphasizes building reliable data foundations, from capture and integration to modeling and visualization, so teams can operate with clarity, trust, and efficiency.

Prior to that, I have evaluated campaign performance, analyzed market segment trends, and developed data-driven recommendations that influenced resource allocation and strategic planning.

As I prepare to begin a Master of Science in Data Analytics, I am expanding my focus into advanced modeling, decision process engineering, and data-driven optimization. My goal is to bridge technical analytics with strategic decision frameworks, building systems that not only analyze performance, but actively improve it.