As an expert consultant in strategic communication, I believe that effective communication plays a crucial role in the success of any organization. As a Manager in Bosch Global Real Estate, I understand the importance of internal and event communication. However, in today's digital age, social media and digitalization are equally important in reaching out to stakeholders.

A strategic communication plan should incorporate these mediums and provide a comprehensive approach to communication. The plan should include a clear message, an understanding of the target audience, and the most effective channels to reach them. It should also consider the potential risks and provide measures to mitigate them.

In summary, an effective communication strategy should be dynamic and adaptable to changes in the communication landscape. With my experience in internal and event communication, and my interest in social media and digitalization, I´m well equipped to lead the charge in Bosch Global Real Estate's communication efforts.