MyNetSale was launched in March 2012 by Agy Todt, from Sydney, and Axel Paoli and Laurent Attali, from France. They saw a market opportunity for European designers in Australia as the reversal of seasons in the two hemispheres allows Northern distributors to sell their items at great sale prices at the end of the season down under. Although geographically isolated, Australians fashionistas have long been inspired by the designer capitals of the world such as London, Paris, Milan or New York. Now MyNetSale.com.au brings European and American luxury brands to Australian fashion fans at prices up to 80% off their current retail price. Australian designers should soon follow. As MyNetSale carries more than 800 luxury brands, all the members of its online shopping club can find pieces matching their own style.

MyNetSale has two teams. In Paris, buyers and stylists scout for the best deals suitable for the Australian season and shoot the website photos. Under the direction of founder Agy Todt, the Sydney team deals with logistics, press, customer-service and marketing. Internationally renowned fashion brands include names like Christian Louboutin, Yves Saint-Laurent, Dior, D&G, Marc Jacobs, etc. MyNetSale presents also two dozen brands of designer lingerie, in a variety of styles ranging from cute to elegant, from natural to sophisticated. Famous luxury designers include Gaia, Liz, Stella McCartney or Elle McPherson, known worldwide for their high quality and comfort.
Fashionistas know that no outfit is complete without the right jewellery and accessories. That is why MyNetSale daily sales include discounts on all the favourite designer bags, like Ed Hardy, Prada, Givenchy or Rachael Ruddick. The jewellery designers go from House of Harlow to Samantha Wills, and their styles from traditional to bohemian, from sophisticated to exotic in order to satisfy every need. Men have not been left out, with hot bargains on the most comfortable, trendy, and stylish fashion items in Europe. These popular men’s clothing designer brands include D&G, Diesel, Fred Perry, Calvin Klein, Melinda Gloss, Lee Cooper or Ralph Lauren.

MyNetSale also offers great discounts on designer brands in home decoration, adult toys and gourmet food and wines. To be the first to be informed of all these bargains is extremely simple: one has to subscribe online (for free) to MyNetSale private shopping club. Then each member receives a daily e-mail wit