After spending 8 years in advertising, Naeema Zarif took a leap into social enterprises offering expertise on conceptualization, and producing both off-line and on-line integrated media initiatives, including print, social web, audio, and film.

She is an enthusiastic supporter of open culture and creative commons, speaking and lecturing frequently at conferences and educational institutes, also contributing visual & digital strategic consultancy and training to various Governmental, Not for profit, and for profit initiatives around the MENA region.

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