Nic Adler

After years as a band manager, promoter, and restauranteur, Nic took the helm at The Roxy in 1998. An entrepreneur and community builder, Nic was drawn to the cutting edge concepts he found in the burgeoning field of social media. In 2007 he launched a blog that went on to win VH-1's Award for Best Music Venue Website. Always an early adaptor, Nic built The Roxy into the #1 Music Venue on Twitter, Instagram, Flickr and Facebook. As his social media program grew, he began to see the importance of being a part of the larger community of the Sunset Strip and the City of West Hollywood. Nic was a co-founder of the Sunset Strip Music Festival, which draws over 30K music fans to the city every August and celebrates the Strip's legacy as it highlights some of music's newest talent. LA Vegan Beer and Food Festival which also takes place on The Sunset Strip is another event that Nic help found and produce. Featured in Entrepreneur, ABC's 20/20, New York Times, Mashable, TechCrunch, Los Angeles Times, Fast Company, and LABJ, Nic is reinventing his club, his street and eventually his city using the fundementals of social media. In 2013, Nic joined Goldenvoice curating the Food and Beverage expeirence for their festivals, including Coachella Music and Arts Festival.