Nicholas leads the strategic development of integrated marketing experiences to improve business performance.
He has over 15 years experience above, below and through the line as a strategic lead and client partner with a focus on digital strategy, integrated planning, strategic social media and mobile guidance, performance and social media analytics, CRM, web development, content strategy and interactive advertising experiences.
He has experience in leading and nurturing multiple capabilities including strategy, creative, media, technology, client services and delivery management on a local, regional and global basis driving both new business and building value and retention among an existing client base.
Brands worked with:
Ford of Europe, McLaren Automotive, Nissan GB & Europe, MG, Fiat Group (Alfa Romeo, Chrysler, Jeep)
Unilever, P&G, GSK, Discovery Foods
Fuller's, Diageo, Beverage Brands
Samsung, Activision, Sony PlayStation
Morgan Stanley, Barclaycard, Skandia
He has been a contributor to the European IAB Interact Congress blog and Technology Digital magazine, a regular speaker and thought leader in digital industry events and publications and is a Certified Mentor accredited by the IoEE.
Specialties: digital strategy, integrated planning, strategic social media and mobile guidance, CRM, web development, content strategy, interactive advertising, leadership, mentor.
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