Nicolas Gaudreau
Nicolas Gaudreau is a Canadian media telecommunications executive, entrepreneur and lecturer, known for his key role in the early development of the online media industry in Canada. He is often considered a pioneer of the industry in Canada.
Gaudreau is currently CMO at Yellow Pages Group, where he oversees the transition of the company from print to digital. This transition is the largest and most rapid corporate digital transformation in Canada ever.
Before Yellow Pages Group, Gaudreau was heading the Quebec division of the interactive agency Nurun (2008-2009). His primary responsibility was to develop and execute a strategic plan that allowed the agency to expand existing markets, develop new customers and revitalize existing customers
Prior to this Gaudreau was Vice-president, interactive marketing from 2007 to 2008 at Bell Canada, where he lead the growth of the largest e-commerce site in Canada, www.bell.ca.
Prior to this, Gaudreau he was vice-president, Quebec marketing (2006-2007) at Bell, where he was responsible to regain Internet Access market share the company had lost to its main competitor.
Gaudreau helped shaped the early standards of the Canadian online media industry as president of the Quebec Interactive Advertising Bureau (IAB) chapter during his tenure as vice-president of news & entertainment portal Sympatico-Lycos (1999-2003). In this role, Gaudreau oversaw the development and growth of www.sympatico.ca, which is still today Canadian's largest portal.
Gaudreau also been a lecturer at Université de Montréal, where he shared his passion for Interactive communication when he teached Internet Business for three years.
Nicolas Gaudreau holds a B. Eng. Degree from McGill University and a MBA from INSEAD. He is also a Board Member of Danse Danse, a non-profit organization, aims to promote and increase the visibility of contemporary dance, both new creations and repertory works.
Gaudreau's current fields of research and interests are in the area of mobile commerce and social shopping.