Design lead heavily focused on B2B product and systemic design. So far I have built apps, brands, cultures, and platforms, developing acumen across product, brand, visual design, business, and strategy.

Currently, I am leading the design system team at relayr, an industry 4.0 powerhouse to humanize and simplify the robust facet of our industrial landscape.

In my day-to-day practice, empathy is my superpower to facilitate collaboration and alignment among cross-functional teams, challenge the status quo and drive the change in the organisation forward.

I live up to what great Thomas J. Watson had once concluded — "Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people."