Norah Carroll is a social media marketing leader with over 13 years of experience. As the Associate Director of Strategy, Paid Social at The Social Lights, a social-first agency headquartered in Minneapolis, she leads the agency's paid social capability, approaching paid media through a social-first lens to transform social capital into brand equity.

Prior to joining The Social Lights, she led social media strategy at Two Rivers Marketing, a full-service B2B marketing agency based in Des Moines, Iowa, and at Veridian Credit Union, one of Iowa's largest credit unions. Throughout her career, she has spearheaded social media and digital marketing initiatives for organizations in a wide range of industries, including manufacturing, construction, agriculture, financial services, insurance, retail, and publishing.

In 2020, Norah was named the Social Media Professional of the Year by Social Media Club Des Moines. Her top CliftonStrengths themes are Strategic, Input, Relator, Learner, and Ideation.