Online Reputation Management

Online reputation management is both a complex and subtle thing. Configuring a successful reputation system takes a firm understanding of the dynamic digital social space in which community members interact and evolve. Fighting crises demands a set of strong capable resources. The ideal approach is to huddle a legal, PR and technical professionals to work on a diversified and multilateral approach. But the technical resources in this area are scarce for now. Marketing and legal professionals often understand the sensibility required in navigating brand management challenges.

Digital Darwinism is not just about being left behind; or losing a franchise to a disrupter; it’s also about being tarnished and smeared. It’s about being negatively branded and unfairly singled out in the court of public opinion.

For both individuals and companies faced with irreparable damage, this can be a very longsuffering situation.

Much of the intervention in this field has been in response to what appears in google search results. The main practice is to push down search results from google; commonly reffered to as reverse seo.

Reverse SEO involves many things. Including but not limited to:

- Creation of postiive comment about the client

- Creation of mico sites, social media profiles and landing pages about the client which sheds them in a good light.

- Using advanced SEO techniques to qucikly get said content at the top of google in order to overtake the negative search results. THIS IS 98% OF THE WORK

The problem with most, if not all online reputation managemnt companies, is that they do not master SEO properly. Reverse SEO is like doing SEO to a magnitude of 10. If you were never able to rank high for coveted keywords, reverse seo is not going to be any easier.

Unfortunately, the typical solution a ORM firm provides is helping clients develop positive content which then may never push down the negative content. These ORM firms are giving the ORM industry a bad name.

With over 20 years experience in search engines I have developed many techniques that have been usefull for many Internet retailers.

I put those same techiques to help clients with reverse seo.