About

I've enjoyed a career spanning over twenty years, holding various positions in the Manila offices of global agencies such as Havas, Ogilvy, Grey, and FleishmanHillard. I even tried entrepreneurship through my own PR + activations and talent management firm, Pinwheel Philippines. I have experience in designing end-to-end and award-winning communication solutions across a variety of industries and groups from healthcare, travel and tourism, government, corporate, and consumer products, not just in the Philippines but in APAC and EMEA. I'm a great problem solver and see myself as a key to dismantling and disrupting business problems. To top it off, I “run into burning buildings” as a crisis counselor and handhold the process so brands and companies come out unscathed, if not better than before. And, most importantly, I have a proven track record of building business and growing revenue, winning new clients and maintaining long-term and collaborative relationships for the agencies I've worked for.

Made the move to Singapore in late 2022 to join BCW and GCI Health as their Deputy Managing Director. I supported new business initiatives and was involved in internal advocacies for greater equity and inclusion. Also led client teams for the agency's biggest clients in healthcare, tech and enterprise real estate. In mid 2023, made the move to Bud to be their Client Services Director and have been busy growing the business, scaling the team in number and skill and exploring ways to expand our footprint across Asia. It's been an exciting but busy time and I wouldn't have it any other way.

Was also a Golden Dove Award-winning radio DJ on popular radio stations, Jam 88.3, UR 105.9 and U92, and most recently on Saved Radio, in the mid-aughts. Erstwhile event host, art gallerist, and features contributor to the early editions of spot.ph, NoliSoli and other publications, writing reviews and other pieces. I continue to do voice work on the side for AVPs and commercials. Also enjoy working on passion projects centered around women empowerment and girls’ education, mental health, and nation building. Spend downtime planning trips, hanging with friends and family and looking for time to catch up on my reading.