Patrick Collings

I am the managing partner at Sagacite, a South African-based management consultancy focused on brands and branding. Sagacite’s clients include major South African and international brands.

I specialize in brand positioning, brand strategy, creative brand communication, and digital brand strategy. My particular interests include brand positioning and strategy in turbulent environments and rapid adaptive strategies.

I author the Brand Architect blog and have written on brands and branding for various books as well as industry and consumer publications. I also present and lecture on brands at South African and international conferences and workshops.

Away from work, I am a keen fencer favouring epee.