Patrick Collings

I am the managing partner at Sagacite, a South African-based management consultancy. I specialize in brand positioning and rapid adaptive strategies for turbulent socio-economic and business environments.

I author the Brand Architect blog and have written on brands and branding for various books as well as industry and consumer publications. I also present and lecture on brands and strategy at South African and international conferences and workshops.

Away from work, I am a keen fencer favouring epee.