Paula Batson

New York City

An early and ardent new technology adopter, Paula Batson has spent the majority of her career at the intersection of entertainment and technology. Bringing a unique passion to her experience with music and media start-ups, she has helped tell the stories of clients ranging from Miles Davis to Lyle Lovett, and created value for such iconic brands as Columbia Records, CDNow and Book of the Month Club. An accomplished communications strategist with years of experience in digital entertainment, she was previously VP, communications for the Fox Mobile Group. Prior to this she was senior vice president, communications, for Direct Brands, formerly owned by Bertelsmann, where she oversaw global communications for the company's various subscription services. She has also served as SVP of communications for Myplay, the first music locker company, and held the same role with N2K Inc., the early Internet music start-up. Prior to working in digital entertainment, Ms. Batson was head of global communications for the MCA Universal Music Group.'

Paula is currently VP PR and Communications for YouNow. YouNow, founded in New York City is a live social network that enables audiences and performers to connect in real time and is devoted to the unlimited potential of human creativity.

  • Education
    • Sarah Lawrence