Paulina Salazar

.. and a curious geek (if such thing exists!)

A brand is a perception
and perception is human.
Humans are social by nature
and so are brands.
A brand is nothing without its tribe.

During my professional
experience in international
and national companies,
4 had been as Retail innovation
Consultant and Project Manager
and now I am a Social Branding consultant.
Branding, specially using storytelling,
has always been my passion and a key
element of the projects I've managed.
Now I live this passion through Social Media.