Pete Dakin

30+ years technology experience in the UK, US and New Zealand. Commercially strong with a background covering online, new media, psychometrics, social, ecommerce, publishing and design (print and digital).

Current: Co-owner, Profiles for People (visit profilesforpeople.com).

Profiles for People (PfP) is a system for generating objective, pragmatic behavioural insights about people.

Concurrent: Digital Technology Director at Metropolis International. Building and maintaining solutions for a portfolio of digital publications. Lead voice for technology on 30+ business-to-business brands across a range of niche verticals, plus a clutch of consumer-focused brands.