A graduate of Yale University, Peter Furia is a co-founder and partner at Seedwell, a digital creative studio based in San Francisco, where he leads creative and marketing strategy for all client accounts. He also produces and directs commercials, music videos and films tailored for YouTube.

He most recently directed and produced YouTube's official year-end video "Rewind YouTube Style 2012" starring Korean pop music sensation PSY and a host of top YouTubers. It is being called the biggest creator collaboration in YouTube history and garnered 50 million views in its first week live.

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