Peter Vo

I'm a Search & Web Analyst at Fairfax Digital in Sydney, Australia, working in the areas of SEO, PPC, web analytics and conversion rate optimisation.

I have a keen interest in analysing website performance and online user behaviour, as well as digital marketing in general using web analytics and competitive intelligence tools such as Hitwise, Google Analytics, Omniture SiteCatalyst & Discover, Nielsen SiteCensus/Market Intelligence as well as A/B testing & MVT tools such as Google Website Optimizer & Autonomy's Optimost.

Prior to joining Fairfax Digital, I worked in the travel industry and have a solid background in SEO strategy and managing paid search accounts.